BTS’s Jin is the new global ambassador for Laneige, a Korean beauty brand renowned for its innovative skincare and cosmetics.

This partnership marks Jin’s debut in beauty campaigns. “I am delighted to begin my first beauty modeling with Laneige,” Jin expressed.

“As a brand loved around the world, I look forward to presenting my best with Laneige, so please anticipate great things.”

The campaign highlights Jin and Laneige’s best-selling product, Cream Skin, under the theme “First Step, Genius Hydration.”

Fans can also look forward to the release of a new accordion photobook featuring exclusive images of Jin.

As a torchbearer for the Paris 2024 Olympics and now a Laneige ambassador, Jin continues to connect with people worldwide.